What Is the Cost of ABA Therapy Per Hour When Paying Privately?

In short: Private pay rates for ABA therapy typically range from $60 to $150 per hour, with most families using insurance to cover these costs. Many states require insurance plans to cover ABA therapy for autism, and Medicaid often covers it as well. Start with ABA is a free service that helps match families with vetted, BCBA-led providers who accept various insurances.
Key takeaways
- Private pay ABA therapy costs $60-$150 per hour, depending on location, provider, and type of service.
- Most insurance plans, including Medicaid, cover ABA therapy for autism, often with no or low copays.
- Board Certified Behavior Analysts (BCBAs) typically charge higher rates than registered behavior technicians (RBTs).
- Early intervention programs and state-funded options may reduce or eliminate out-of-pocket costs.
Understanding the Private Pay Cost of ABA Therapy
Applied Behavior Analysis (ABA) therapy is a widely recognized, evidence-based treatment for individuals with autism spectrum disorder (ASD). One of the most common questions families ask is: What is the cost of ABA therapy per hour when paying privately? The answer varies, but understanding the typical range and what influences it can help you make informed decisions.
Private pay rates for ABA therapy generally range from $60 to $150 per hour. This wide range depends on several factors, including the type of provider, the location, and the complexity of the therapy. It's important to note that most families do not pay these rates out of pocket because insurance coverage is widely available.

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Factors That Influence Private Pay Rates
Type of Provider
ABA therapy is typically delivered by two types of professionals: Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs). BCBAs design and oversee treatment plans and often charge higher rates, ranging from $100 to $150 per hour. RBTs implement the therapy under supervision and usually charge $60 to $80 per hour. The total cost depends on the ratio of BCBA to RBT hours in your child's program.
Geographic Location
Costs vary significantly by region. In areas with a higher cost of living, such as major cities in states like California or New York, private pay rates may be at the upper end of the range. In more rural areas or states with lower costs, rates may be lower. For example, in a city like Chicago, Illinois, you might pay around $120 per hour for a BCBA, while in a smaller town in Texas, the rate could be $80 per hour.
Intensity and Duration of Therapy
ABA therapy is often recommended for 20 to 40 hours per week, especially for young children. At $100 per hour, that could mean weekly costs of $2,000 to $4,000. This makes insurance coverage essential for most families. Many insurance plans cover ABA therapy for autism, and some states have laws requiring coverage.
Insurance Coverage for ABA Therapy
Most families do not pay the full private pay rate because insurance covers ABA therapy. Under the Affordable Care Act, many health plans must cover behavioral health treatments, including ABA therapy for autism. Additionally, all 50 states have some form of autism insurance mandate, though specifics vary.
Medicaid Coverage
Medicaid, the state and federal program for low-income individuals, often covers ABA therapy. For example, in states like Florida, the Medicaid program covers ABA therapy for eligible children. Many states also have Early Intervention programs that provide ABA therapy at no cost to families. Start with ABA can help you find providers who accept Medicaid in your area.
Private Insurance
Private insurance plans, including those from employers or purchased through the marketplace, typically cover ABA therapy. However, you may need a diagnosis of autism from a qualified professional and a referral from your primary care provider. Some plans require prior authorization, so it's important to check with your insurance company before starting therapy.

🔗 Related reading: ABA Therapy vs Social Skills Groups: Key Differences · Local ABA Therapy
How to Find Affordable ABA Therapy
Use a Free Matching Service
Start with ABA is a free service that matches families with vetted, BCBA-led providers who accept various insurances, including Medicaid. This can save you time and help you find affordable options near you. Simply provide your location and insurance details, and we'll connect you with providers that fit your needs.
Explore State and Local Programs
Many states offer programs that reduce or eliminate the cost of ABA therapy. For example, the Early Intervention program in your state may provide services for children under age 3. School districts may also offer ABA therapy as part of an Individualized Education Program (IEP). Contact your local health department or autism organization for more information.
Ask About Sliding Scale Fees
Some private providers offer sliding scale fees based on your income. This can make private pay more manageable. When contacting providers, ask if they have a sliding scale or any financial assistance programs.
Mistakes to Avoid When Paying for ABA Therapy
- Not verifying insurance coverage first: Always call your insurance company to confirm that ABA therapy is covered, what your copay or coinsurance is, and if prior authorization is needed.
- Assuming all providers accept your insurance: Not all ABA providers accept every insurance plan. Use a service like Start with ABA to find providers that accept your specific plan.
- Overlooking Medicaid or state programs: If you qualify for Medicaid or a state-funded program, these can cover ABA therapy at little to no cost.
- Not asking about the breakdown of costs: Ask providers for a detailed breakdown of costs, including BCBA supervision hours and RBT hours, so you understand what you're paying for.
- Delaying therapy due to cost concerns: Early intervention is crucial for the best outcomes. Explore all options, including free matching services, to get started as soon as possible.

What to Expect When Using Private Pay
If you choose to pay privately, you will typically pay the provider directly per session. Some providers may offer discounts for paying in advance or for committing to a certain number of hours per week. Keep in mind that you may be able to submit invoices to your insurance company for reimbursement if you have out-of-network benefits.
Private pay can be a good option if your insurance doesn't cover ABA therapy or if you want to start therapy quickly without waiting for insurance approval. However, it's often more expensive than using insurance, so weigh the costs carefully.
How Start with ABA Can Help
Start with ABA is a free service that connects families with vetted, BCBA-led ABA therapy providers. We work with providers who accept a wide range of insurances, including Medicaid, to make therapy more affordable. Our matching process is simple: you tell us about your needs and insurance, and we provide a list of providers in your area. This saves you time and helps you find quality care without the stress of navigating the system alone.
Whether you're just starting your search or looking for a new provider, Start with ABA is here to support you. Get started today to find affordable ABA therapy near you.